Focus – a tale of marketing vs creating

I’ve been a bit pre-occupied with promo activities over the last few weeks. Nothing wrong with that; it’s probably one of the reason you’re reading this blog. While marketing and creating are rather different animals, both are essential to getting a comic out into the wilderness. Finding the balance between the two is probably the trickiest bit.

The biggest thing for me right now is Heads! being published. I’m really pleased to have print copies in my hands and available for you all. Heads! is my first attempt at a logn-form comics story and this first issue will form part of the first story arc in what I hope will be a fairly long running series.

I’d always planned to do Heads! as an ongoing story, to some extent. The logisitics of creating it and keeping people interested had me change my approach a couple of times, so now it’s going to be a set of mini-series which build toward the final climax. I’m also trying to get ahead of the curve on creating it all so that I can release fairly regularly. Ideally, I want to get a new issue out every four months. So far, issue two looks ready to hit that deadline, but the marketing and promotion of issue one has eaten into my time quite a lot. However, it’s not just writing anf drawing each issue that needs to happen. I need to promote, market and sell the buggers, which takes a considerable amount of energy and resilience.

There’s a lot to be said about getting the creative / promotional balance right. As I have found when I put on Wimbledon Comic Art Festival last year (and prior to that in my music promotion past life) its hard to do both really well at the same time. Both require a lot of time, effort and – most importantly – focus. Since the start of August I’ve been pushing the release of Heads! a lot. Though it’s been really worthwhile in getting the comic out there and building a buzz around the release, its meant I have focused a lot less on drawing and writing than I would have liked to lately.

My plan for the next few weeks is to get solidly back into the creative process and let some of the marketing I’ve done look after itself. I have a few interviews and reviews being released over autumn, so other than my usual incessant tweeting I’ll be leaving the promo stuff alone until I get to MCM London at the end of October.

That said…if you do fancy buying a copy of Heads! you can get print or digital editions from my online store.

OK…I’ll stop now…


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